12 App Testers

Mastering Google’s Closed Testing Policy: A Comprehensive Guide for Developers

In today’s digital era, publishing a new app on the Google Play Store is more challenging than ever, especially with Google’s stringent new policies. One of the most significant requirements is the closed testing phase, which demands rigorous testing before your app goes live. This article will guide you through the specifics of closed testing, including the requirement for testing on 10 real devices, with 20 testers, over a period of 14 days.


What Is Closed Testing on Google Play?

Closed testing is a crucial phase in app development, ensuring that your app performs optimally before being released to the public. Google Play Store’s updated policy mandates that every new app undergo closed testing to maintain the platform’s quality and user trust. This involves:

  • Testing on 10 physical devices for real-world compatibility.
  • Gathering feedback from 20 active testers.
  • Conducting the test for a minimum of 14 days.

Why Has Google Introduced This Policy?

Google’s policy changes aim to enhance app quality and security on the Play Store. The primary objectives include:

  • Ensuring seamless functionality across different devices.
  • Collecting diverse feedback to improve app performance.
  • Preventing low-quality or unsafe apps from being published.

However, this policy poses challenges, especially for new developers.


The Challenges of Meeting Google’s Testing Requirements

  1. Device Accessibility: Procuring 10 different real devices can be costly and time-consuming for individual developers or small teams.
  2. Finding Testers: Convincing 20 reliable individuals to test your app for 14 days can be daunting. Friends and family might not always be the best option due to privacy or technical hesitations.
  3. Technical Complexity: Managing multiple devices and coordinating with testers often requires advanced organizational and technical skills.

Effective Solutions for Google’s Closed Testing Policy

To help developers navigate these challenges, services like 20App Tester have emerged. Here’s how such platforms can simplify the process:

  • Real Devices: Provide access to 10 physical devices with varying specifications to ensure compatibility.
  • Professional Testers: Offer a pool of 20 experienced testers to give actionable feedback.
  • Comprehensive Reports: Deliver detailed insights at the end of the 14-day testing period.

Steps to Conduct Closed Testing Successfully

  1. Prepare Your App: Ensure your app meets basic functionality standards.
  2. Set Up Closed Testing:
    • Use Google Play Console to configure a closed testing track.
    • Add your testers via email invitations.
  3. Monitor Progress: Regularly collect feedback and resolve any issues during the 14-day period.
  4. Analyze Results: Use the testers’ insights to improve the app before public release.

Conclusion: Streamline Your App Testing

Meeting Google’s closed testing requirements is essential for a successful app launch. While the process can seem overwhelming, platforms like 20App Tester make it manageable. With real devices, professional testers, and actionable feedback, you can focus on enhancing your app’s quality and user experience.